Ms Sarah O
Director, Head of Digital Growth & Cards and
Unsecured Lending Sales
Citibank Hong Kong
Ms Sarah O is a seasoned business leader with a diverse background spanning over 24 years. Her expertise lies primarily in digital wealth, digital transformation, product management, cards and unsecured lending, client value proposition and client segmentation. Having lived and worked in markets like India and Hong Kong, she has accumulated extensive market knowledge in these key Asian geographies in addition to her home country Singapore.
Sarah’s responsibilities include driving digital wealth and cards revenue, spearheading digital banking transformation, commercializing digital content and accelerating client growth via digital channels. She is also responsible for developing and executing Citi’s digital banking strategy.
Sarah joined Citi Hong Kong in 2021 and is a member of the Citi Hong Kong Consumer Bank Management Committee. Before joining Citi, Sarah worked at Standard Chartered Bank for nearly 7 years. Sarah’s career includes14 years of experience in the cards and unsecured lending domain with roles in Development Bank of Singapore, MasterCard and United Overseas Bank. Prior to banking, Sarah spent 6 years in the Fast Moving Consumer Goods sector, working for companies like Procter & Gamble and Unilever.
Sarah holds a Bachelor's Degree (Honors) in Mechanical Engineering from National University of Singapore. Apart from her professional achievements, Sarah is a certified yoga instructor and passionate about empowering women and children in underprivileged communities through education. She has been volunteering with Nepal Future Village NGO since 2012.