Ms Melissa Wong
Chief Customer & Marketing Officer
AIA Hong Kong & Macau
Ms Melissa Wong leads her firm’s customer experience and integrated marketing strategy, spanning customer insights, research and design, online to offline customer and community engagement, customer and growth marketing, brand marketing, strategic partnerships, ESG and corporate communications.
Melissa possesses extensive experience in the insurance industry with a track record of spearheading strategic and innovative digital initiatives to drive business growth. She has gained diverse expertise in strategy, customer proposition, product development, business development, risk and financial management from the AIA Group and other prominent financial institutions in Hong Kong and internationally.
Melissa holds a Bachelor of Commerce (Actuarial Studies) and a Bachelor of Science (Computer Science) from the University of New South Wales, Australia. She is also a Fellow of the Institute of Actuaries of Australia.